Existing Campaigns

Follow these eight easy steps to a successful UPAF campaign. Check them off as you complete them:

PRE-CAMPAIGN


1. Review last year's campaign
   Meet with your Loaned Executive. He/She will call in late-January/early-February to schedule a meeting


2. Involve top management
   • Establish a kick off date: ________________
   • Establish a finale date: __________________
   • Set a financial goal: $_______________
   • Set a % participation goal: _______________
   • Ask President/CEO for visible and active support of the campaign, i.e. sign letter of endorsement, appear at campaign functions, demonstrate importance of UPAF participation
   • Appoint a Leadership Champion to solicit management level prospects


3. Assemble a team
   
   • Engage a team to represent the entire workforce and divide duties among team members
   • Develop a theme / plan kick off events and activities - submit performer/speaker requests
   • Obtain prizes and incentives
   • Reserve VCR or DVD player for the campaign video

IMPLEMENT


4. Include all employees
   • Solicit all employees at a group meeting or one-on-one. *Personal interaction*
   • Ensure past donors renew their gifts
   • Encourage new donors; increase participation %


5. Publicize the campaign
   • Use various communication methods including: posters, emails, voicemail, newsletters to promote the campaign
   • Share campaign dates and UPAF informational material


6. Hold a campaign kick off event
   • Begin with remarks from top management supporting the UPAF campaign
   • Provide refreshments, show video, include UPAF speakers or performers to provide an experience of the arts
   • Announce campaign goals
   • Distribute pledge cards and brochures (tell employees when, where, to whom they return pledges)
   • Inform employees of the UPAF donor benefits
   • Offer incentives
   • HAVE FUN!

WRAP UP


7. Wrap up with a flourish
   • Follow-up with employees who haven't returned their pledge cards
   • Thank your team members
   • Fill out report form. If your company offers payroll deduction, provide your payroll department with the results. Contact your UPAF representative for pickup.
   • Thank all donors with a finale party, a simple letter, email or small gift
   • Announce what was raised in support of UPAF; celebrate reaching your goals


8. After the Campaign
   • Learn from your role and create clear notes for your successor
   • Call UPAF with any ideas, original materials, questions or concerns from your experience
   • Celebrate with the community by attending the United Performing Arts Fund Finale Celebration in June!